Language and perception are a big part of the fight over health care reform in Washington and it is clear Republican leaders like Rep. Eric Cantor (R-Henrico), the House Majority Leader, are working to change both.
Cantor remains one of the lead voices in opposition to the Affordable Care Act, or Obamacare. He has been one of the key leaders to present, vote and pass 50 different bills that would in some way repeal or overhaul the law.
It remains good politics for republicans in deeply red districts like Cantor's, but polls increasingly show Americans weary on the idea of a wholesale repeal. While support for the law as a whole is lukewarm at best, many people would prefer changes instead of starting the process over from scratch.
In an interview with NBC12, Cantor avoided the use of the word "repeal", but made it clear that remains his position.
"We don't think that Obamacare can work," Cantor said. "The way it is structured by Washington telling people what kind of coverage they a should have is a sustainable type of formula."
But instead of driving home the point on repeal Cantor was quick to offer up that the GOP is not just going to say "no" to the Affordable Care Act, but come up with a better plan of their own.
"I'm committed to making sure that we present an alternative, that we present a health care reform bill that actually does address the real problems people are facing because of Obamacare."
It is not just Republicans fine-tuning their message on health care ahead of the 2014 vote. Sen. Mark Warner (D-Virginia), who is up for re-election is pitching a series of ACA "fixes". He is also emphasising his concerns with the law before it was even passed.
“Before, during and after the debate over health care reform, I consistently said that The Affordable Care Act was not perfect," Warner said. "Congress would have to revisit the ACA to correct problems for consumers and employers as this new, improved system was implemented.”
The law impacts everyone in America in some capacity. The candidates who craft the correct message going forward could be the ones who end up in power when the polls close this November.
Here is more from our interview with Rep. Cantor: