This will be a common refrain over the next several weeks. Both the Romney and Obama campaigns are ready to go on the air in Virginia with new ads dealing specifically with the economy.
In the Romney ad, the GOP nominee speaks directly to the camera and pledges to create an economy that will help create 12 million jobs. He also indirectly responds to attacks based on the covert video where he was caught telling a group of wealthy donors that 47% of Americans don't pay taxes.
"We shouldn’t measure compassion by how many people are on welfare," Romney says in the ad. "We should measure compassion by how many people are able to get off welfare and get a good paying job."
The ad can be seen below:
Meanwhile, the Obama campaign is ready to drive the 47% message home as often as they possibly can. Their new ad entitled "Fair Share" deals specifically with the video and attempts to paint a picture that Romney isn't interested in promoting policies that help people in need.
"Instead of attacking folks who work for a living," the ad asks "Shouldn’t we stand up for them?
That ad can be seen below: